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Salad Days Magazine | October 18, 2024

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Volcom Workwear All Day, Every Day campaign pt #1 Matt Begg

Volcom Workwear All Day, Every Day campaign pt #1 Matt Begg
Salad Days

Introducing the latest campaign for Volcom Workwear, where purpose-built functionality meets unparalleled versatility.

Drawing insights from seasoned professionals like Matt Begg, Nick Dunn, Will Jackways, Volcom crafted workwear that seamlessly transitions from the job site to pursuing your passions, whether it’s skateboarding, mountain biking, or outdoor water sports. In Volcom first installment of All Day, Every Day campaign, introduce Matt Begg, a professional trail builder and Volcom Pro MTB rider. Who better to showcase the versatility of Volcom Workwear than someone who lives in the gear all day, every day? Volcom built durable, all-day comfort gear to cover a vast range of the workwear landscape, from DWR-coated jackets and vests to rip-stop bottoms that are breathable, lightweight tradie favorites. Brand also handle the grind with our tough-to-tear nylon 66 abrasion-resistant pants. Quality Made, Durable Goods!

Client Producer & Creative: Shane Azar (Volcom OZ/NZ)
Exe Producers: Ryan Immegart & (Volcom)
Written in collaboration: Shane Azar, Tim Pierce (The Beards)
Directed & Produced: Tim Pierce (The Beards)
Photography: Tim Pierce (The Beards) & Callum Wood
DOP: Christopher Maunsell
Editor & Colourist: James Buchan
Sound Design: Amy Barber
Location: Coronet Peak / Queenstown / Wanaka
Music: ‘Walk In The Son 4 (With Oohs & Ahhs)’ – Instrumental
Artist(s): S.O.
Art Direction: Nick Boon
Client Creative Leads: Shane Azar, Ryan Thomas, Patrick Carrie

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