Image Image Image Image Image Image Image Image Image Image

Salad Days Magazine | November 5, 2024

Scroll to top

Top

No Comments

Volcom / Future

Volcom / Future
Salad Days

Volcom is beyond proud to present ‘Future’ – its latest mixed-gender capsule collection.

Future. Waking up to a world of Chaos.

A satirical take on the state of world affairs, Future encompasses the collective insecurity faced by mankind. Climate change, extinction of endangered species, mass deforestation, political polarisation, trade wars… Future is an ironic poke at the seismic phenomenas that threaten our very existence – potentially destroying any future we might have. With motifs such as ‘No Future? No problemo! the grave threats to our existence are acknowledged yet teased through Volcom’s love of classic B side movies and their visual identity. Future is especially inspired by artistic direction and posters of 80’s horror films resulting in tongue in cheek, bordering on sensational reactions to potentially terrifying realities…

a1132050_blk_b

a1232050_dre_b

a1532050_dre_6

a1732050_blk_6

a1732050_blk_7

a3632055_blk_6

a3632055_wht_6

a4632050_blk_6

a5232050_srg_6

a5232050_srg_7

a5232050_wht_6

a5232050_wht_7

It will haunt you in your sleep… It’s the future.

The very graphic direction and colour selection lend itself to the horror filled future we may be facing. Deep reds and fluo greens, pinks and yellows underline the image of the 80’s horror film of a future that we might be facing. The bold colours and graphics are also matched with a green leopard print, representing genetic mutation and toxicity – providing a strong and jarring wake up to the future of tomorrow. The graphics are led by the work of Michiel Walrave. a Volcom featured artist who’s leading influences of punk rock and horror drive his unique style of florescent colours and bold lines which fuse perfectly with the direction of the
capsule. A capsule which truly highlights the terrifying reality of our future…

b1132050_blk_6

b1932050_dre_6

b1932050_dre_b

b2132050_dre_6

b3532055_srg_6

b3532055_srg_b

b4132025_srg_6

b4132025_srg_b

b4132056_blk_6

b4132056_blk_7

What will our future be like?
Will there be any future? at all?
Will we wake up in a world of chaos?
Will the rivers run dry?
And will the sea burst into flames?
Are we spitting in the face of the world?
Shitting where we sleep?
Biting the hand that is feeding us?
Should we keep on keeping on?
Or shall we stop?
Are we even scared?
Is there going to be any future?

d5532052_blk_f

d5832050_srg_f

d5932057_blk_f

d6332050_srg_f

vol.cm/futurewomen
vol.cm/futuremen

Submit a Comment