In conjunction with this season’s fashion weeks, Vans releases the Hologram pack featuring 90s inspired holographic prints across footwear and apparel.

Vans continues to push the limits with a brand new iteration of the iconic Vans Old Skool. Featuring a clean, iridescent surface throughout the shoe, this Old Skool is complemented by a drill canvas and original classic gumsole. The final colorway in the pack is a shooting star silver all-over print. The apparel, comprised of a raglan and crew for women, features color variations with emblazoned holographic prints on classic Vans patch logos and sleeves.

“We wanted to celebrate this season’s fashion weeks through our most historic and unique icons. The elevated metallic fabrication of the Old Skool brings a feminine and electric feel, whilst the holographic print on the raglan gives a vibrant touch to the Vans authentic patch logo”, says Amelie Robert, Vans Merchandising Manager for Women & Kids. The Vans Hologram Pack is available online and in these selected stores from the 16th September:

London // CARNABY & CAMDEN STORES
Milan // PORTA TICINESE & BUENOS AIRES STORES
Paris // BEAUBOURG

Further to the release, Vans will be hosting several instore activations during fashion week on the following dates:

17th September, from 12pm to 7pm // LONDON CARNABY & CAMDEN STORES
24th September, from 12pm to 7pm // MILANO PORTA TICINESE & BUENOS AIRES STORES
1st October, from 12pm to 7pm // PARIS BEAUBORG STORE

What’s on? DJ sets in-store, glittered canapés and cake pops, make-up artists creating hologram lips, whilst customers can also expect a wide variety of giveaways.

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