Yesterday The Bloody Beetroots, helmed by Sir Bob Cornelius Rifo – Italian producer and masked electro/punk-rocker – unleashed ‘Church Of Noise’ via Ultra Music/Dim Mak Records.

The video, directed by Charlie Lightening (www.lighteningproductions.com), who has done work for Arcade Fire, Primal Scream, Beady Eye and Kasabian, is now available here:

A “cultural-musical movement,” as he calls it, ‘Church Of Noise’ is Rifo’s inaugural collaboration with Dennis Lyxzén of Swedish hardcore punk-pioneers Refused and The (International) Noise Conspiracy, who appears in the video. The song was produced in London by Rifo and studio maverick and Killing Joke founder/bassist Youth, whose vast production credits for Paul McCartney, Crowded House, Yazz, The Verve and Primal Scream, just to name a few.

“Dennis and I have decided to break the mental barriers and we are here today to fight together,” Rifo explains. Of their otherwise unlikely paring he says, “There are many common ideas between ‘Romborama’ [the Beetroots debut album] and ‘The Shape Of Punk To Come’ [Refused’s seminal album]. Both are primarily inspired by the anarchism of Malatesta.”

You don’t have to know your anarchist history to get what ‘Church Of Noise’ is about: faith and frequencies, the familiar and the ferocious and most of all, freedom. With its siren-call of bittersweet strings waving like morning-after battle flags as well as the raw, chugging live bass and guitar-shards framing vocals that alternate between adrenal caterwaul and spoken-word break-downs (“…It only takes a sound to change the beaten path/It only takes love and courage to take it all back”…), ‘Church Of Noise’ is the most ambitious Bloody Beetroots recording to date.

The ‘Church Of Noise’ single is now available on iTunes and Beatport.
iTunes: http://www.smarturl.it/churchofnoise
Beatport: http://www.beatport.com/release/church-of-noise/831246

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