STONE ISLAND AND NEW BALANCE INTRODUCE THE FIRST UPDATE TO A FLIMBY-MADE ICON: THE MADE IN UK 991V2.

September 2023 – The original 991 set the standard for contemporary running shoe design. Now, this icon enters a new era, with the MADE in UK 991v2. The updated silhouette makes its debut with a collaborative Stone Island design. Stone Island’s vision for the 991v2 takes cues from the adapted industrial spaces that served as venues and clubs. Rendered in a decidedly utilitarian olive, grey, and black palette, the Stone Island MADE in UK 991v2 features a mesh upper inspired by latticed metal and overlaid with nubuck. Coated, texturized leather foxing and an array of reflective accents place further tactile and visual emphasis on the industrial space concept. Co-branded details and custom packaging, featuring the Stone Island Compass logo, round out this stirring introduction.

· Visible updates: A modernized strike path reveals one of the most notable updated features, FuelCell cushioning.

· Reflective updates: An array of reflective accents provide a functional element, drawn from the silhouette’s performance running roots.

From the everyday runways of trains, pubs and terraces to the cutting-edge styles of clubs and high streets, New Balance and Stone Island have remained fixtures across decades of evolution in the UK’s style subcultures. Launching exclusively on StoneIsland.com and select Stone Island retail stores on October 4, 2023 (only for the Chinese mainland it will be launched on October 9, 2023) and globally on October 18, 2023 at 10am EDT available on NewBalance.com.

*Milan, Rome, Verona, Venice, Turin, Florence, Forte dei Marmi, Riccione.
London, Paris, Munich, Hamburg, Frankfurt, Sylt, Amsterdam, Antwerp, Stockholm.
New York, Los Angeles, Chicago, Miami, Toronto.
Stone Island Tokyo Aoyama Flagship, Stone Island Seoul Flagship, Stone Island Daegu Flagship, Singapore Marina Bay Sands, Hong Kong K11 Musea.

**Beijing Sanlitun, SKPs Beijing, Shanghai IAPM, Shanghai Reel, Chengdu Swire, SKPs Chengdu, Nanjing Deji, Sanya International Duty Free Complex, Shenzhen Mix C, Hangzhou Tower.