REBEL8 2825 South Sante Fe Avenue Vernon, California.

“I grew up in San Francisco. During the 80s it was common for the 49ers to win. As a kid going to Super Bowl parties I really thought the Niners were always just in it. The original gold Niners jackets that I based ours off, was my favorite of the team jackets from the 80s. It was authentically bold and on brand. It was worn with pride throughout the city. So when it came to designing this I wanted to be mindful of the reference. Just like REBEL8, this is all personal to me so it comes from a place of deep respect. I’ve been trying to insert something utilitarian into each jacket we’ve been putting out. For example, the Insulated Hooded Jacket had the conceal pockets. For this jacket it’s the function of fashion – making it reversible, changing colors and decorations. Essentially creating two completely different jackets in one for the price of one. I wanted to use three different techniques here. Top left Rebel Eight is embroidery on appliqué, masks below that is direct embroidery, R8 on right is chenille appliqué patch with eight embroidered stars. It’s actually pretty subtle when worn which is fresh. Branding. San Francisco’s Finest. Fits true to size. We corrected the fit issue from the last stadium jacket. I’m 6′ 165 lbs and wearing a Size Large. Hope you dig the final result and appreciate the creative insight. Thank you for your continued support. Best” – Josh