In ‘Free To Be’, Matt MacDuff explores Freeride’s roots aboard his Norco Shore…

…by exploring the sport’s revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began. In this new Raw cut, fully immerse yourself in the sights and sounds of Freeride for a quick winter reminder of why you ride.

Credits
Directed by Brody Jones
Cinematography by Brody Jones and Jared Putnam
FPV by Kadison Pelletier
Photography by Dylan Sherrard
Sound by Keith White
Colour by Sam Gilling
Trail Build by Matt MacDuff and Ben Byers