MAKIA / KIMI RÄIKKÖNEN

Hello dear Makianos!
18 October 2012, Helsinki
Makia Racing is proud to announce a contract with a friend, supporter and F1 racer, Mr. Kimi Räikkönen. A partnership born out of mutual respect and a will to work together, the agreement consists of a selection of racing inspired clothes designed in cooperation with Kimi. The first limited Makia Racing collection is available as of this moment, trough the Makia webstore (www.store.makiaclothing.com). Finland has a long history in automobile racing. From rallying on frozen lakes to doing circles around the local grill stand, driving is in our DNA. We simply couldn’t run from our destiny any longer and so Makia Racing was born. Without limiting to any specific motorsport, it is our vision of racing clothes that can be worn at all times, on or off the road. To give the project a little kickstart we went after the most talented and interesting driver on the planet, and now that the contract is signed, we are proud to present you MAKIA RACING. Makia was founded in 2001 with an intent to create a line of easily approachable timeless clothing, that would appeal to a broad audience of urban lifestyle enthusiasts. Designs reflecting values that the nordic people have lived by for ages, and the harsh climate influencing them to last and look good, year after year. Trust, honesty and a no-nonsense attitude where the essential has been stripped down to the bare minimum and functionality plays the key role.
www.makiaclothing.com/racing

All hail Kimi