Lana Del Rey new face of H&M

The Autumn campaign launches in September and shows the latest collection from H&M, offering fashion and quality at the best price as well as inspiring their customers. H&M were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice. H&M chose Lana, because she wears their Autumn fashion in a very inspiring way. Lana will star in H&M press advertisements and also a commercial. Director Johan Renck came up with the idea that Lana should record the song ‘Blue Velvet’ for the commercial. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette. With a focus on knitwear and tweed. Colour’s include powder tones and accessories in wine red.

http://www.lanadelrey.com/
http://www.hm.com/gb/