Los Angeles, February, 2022 – Hours Is Yours a new footwear company by skateboarders Bryan Herman and Dennis Martin.

Hours Is Yours opens its doors as a skater owned footwear company for 2022. Created by Bryan Herman and Dennis Martin as an authentic skate and lifestyle footwear company within the skateboard industry, Hours Is Yours is a destination for quality product made by Skateboarders with everyone in mind. Herman and Martin come with over 15 years experience in footwear from design, merchandising, and marketing. We’re going inside out with everything we do and it starts with Skateboarders and Skateboarding first. As of September 2021, legendary Pro Skater Vaughan Baker joins the team as European Brand Manager to oversee all marketing and brand communications across Europe and The U.K. Dedicated to restoring authenticity in the skateboard industry, Hours Is Yours pays homage to the legends that have inspired us while creating opportunity for future generations.

Hours Is Yours Collection 1 incapsulates brand ethos of color and design style. Combining fashion-forward silhouettes with a tonal color palette, these skate and casual styles set the stage for what’s to come. Think of them as “Future Classics.”

WHAT’S OURS IS YOURS

“Those who create have the chance to innovate. I’ve always had a passion for designing skate shoes, and it was amazing creating some iconic shoes over the years. So with the kindness of my heart we dig to the core and take our passion for designing shoes to a new level. Skater owned and run with love and thought for all skateboarders in the world. Sometimes you need to take back what’s rightfully ours, Hours is Yours.“ – Co-Founder Bryan Herman

“After many years in the Skate and Footwear industry, I always wanted to create a casual yet functional footwear brand inspired by past and present styles. I remember this photo of the Gonz in Paris wearing a pair of Penny Loafer Doc’s way back, and that was one of the first styles I wanted to make. I look forward to paying it forward to the next generation of skaters who put in the hours for their passion of Skateboarding.” – Founder Dennis Martin

HOURS IS YOURS