ELEMENT X POLAROID ORIGINALS
ELEMENT PRESENTS THE ELEMENT PERSPECTIVE PROJECT SUPPORTED BY POLAROID ORIGINALS.
6 ELEMENT INFLUENCERS WERE GIVEN A POLAROID ORIGINALS CAMERA AND PLENTY OF FILMS TO DOCUMENT THEIR EVERYDAY LIFE HAPPENINGS. THE PROJECT INVOLVED ADVOCATE AND PHOTOGRAPHER BRIAN GABERMAN AND FRED MORTAGNE AS WELL AS PROFESSIONAL TEAM RIDERS NICK GARCIA, BRANDON WESTGATE, NASSIM GUAMMAZ AND JAAKKO OJANEN. HUNDREDS OF POLAROID PICTURES HAVE BEEN CURATED AND SERVE AS THE GRAPHIC PACKAGE TO THE COLLABORATIVE CAPSULE COLLECTION COMPRISING OF FLEECES, T-SHIRTS, SKATEBOARD DECKS AND GRIP TAPE. THE ELEMENT PERSPECTIVE SUPPORTED BY POLAROID ORIGINALS COLLECTION IS AVAILABLE NOW AT SELECTED RETAILERS AND ONLINE.
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