Inspired by local adventures and the people who seek them out whether for pleasure or their profession, Element created the Nature Calls collection.

The collection is a mix of technical and comfortable pieces designed for living and exploring in nature, wherever you find it. The collection includes the “Hibernate Puffas”, a highly insulated puffer jacket and vest made with animal free ThermoPlume® insulation from Primaloft®. It is a high-performance insulation made entirely from post-consumer recycled material and is designed for when staying warm and dry is of the utmost importance. Accompanying the outerwear pieces is a set of Polartec® fleece pants and zip front jacket featuring utilitarian design details and embroidered Nature Calls logo hits throughout, for a contemporary and functional take on fleece insulator pieces. To round out the collection comes a selection of 100% organic cotton t-shirts and sweatshirts to accompany the technical heart of the line.

‘The Shepherdess’ A short film by Percy Dean

As a part of the launch, Element supported the production of a short film by UK-based photographer and filmmaker Percy Dean entitled ‘The Shepherdess’, telling the story of Lois Pendlebury, a skater turned shepherdess in the French Alps. The campaign was shot on location in Lois’ home terrain.