Electric will be introducing its capsule collections with Aono (Barber Label from UK) and David Gonzalez.

Electric is very pleased to invite you for its first showing at Bright Tradeshow in Berlin: a great occasion to discover the brand and products. Inspired by art, sport and music, Bright Tradeshow is the perfect place to showcase ELECTRIC’s S/S 2016 collection.

July 8-10th 2015

BRIGHT – BOOTH 116 MAGAZIN HALL / ARENA, AM FLUTGRABEN, BERLIN
http://brighttradeshow.com

Thursday July 9th:
Join Electric for a drink at the booth from 5pm & for the King of Volcano Contest at MBU Skatepark, Weichselstrasse 34 from 7.30pm.

ABOUT ELECTRIC
Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering “style that performs”. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.

IG: @electric_california
TW : @electric
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