Since its foundation in 1972, Roland has developed epoch-making products, touching nearly every music genre with innovation that has fueled inspiration in artists and creators around the world.

Dais Records, in collaboration with bighouse and Roland Lifestyle, have teamed up with Roland, the legendary electronic musical instrument brand, for their first apparel collaboration. The new apparel capsule collection celebrates Dais’ 15th and Roland’s 50th anniversaries and also marks the first time Roland has worked with a record label and their artists to design a collection of streetwear while showcasing Roland‘s latest musical instrument release, the Roland JUNO-X Programmable Polyphonic Synthesizer.

The capsule is designed by Dais creative director Nathaniel Young and highlights each company’s founding year and location. The collection celebrates past and present artists on the label who use and love Roland gear, including Genesis P-Orridge, Aaron Dilloway, ADULT., Drab Majesty, Cold Showers, Merzbow, Xeno & Oaklander, Drew McDowall, Helm, Coil, Tempers, Space Afrika, and Riki, to name a few.

The collection features four designs across seven pieces of apparel and slipmat, with its own exclusive DAIS208 catalog designation, and will be available to ship in late July 2022. Collab campaign photography by Nedda Afsari.

(Courtesy of Dais Records Copyright © 2022)