Swiss brand adds another key rider to its team program, explands freestyle board collection. Nidecker Snowboards has welcomed Canada’s Craig McMorris to its roster of riders.

McMorris joins a growing list of heavy-hitting recruits including Mons Røisland and Eric Jackson as the Swiss brand doubles down on its team program. The signing bucks a wider industry trend for team cutbacks and builds on the current momentum Nidecker is enjoying courtesy of their bestselling Supermatic binding and a rapidly growing board and boot line. Brand Lead Thierry Kunz explains: “Team riders are central to everything we do. Nidecker has always prided itself on creating innovative products that move the sport forward, and it’s really the athletes that enable that to happen. They’re the ones pushing the envelope every day and driving us to create better and better gear that will help them raise the bar. As we expand our freestyle line with more true twin snowboards like the Sensor series, it makes sense to build out the team with some creative rippers that know how to turn but aren’t afraid to send it. Craig is a perfect example and we’re stoked to welcome him to the family. His infectious personality, filmmaking experience and pure riding energy will really help take the brand forward.”

“It was a no brainer” McMorris says of his new move. “Nidecker actually listens to the riders and makes the best product. I’ve been testing out the new Sensor Pro with Kaon bindings and the Rift boots, and since day one I’ve been blown away by how comfy and easy to ride it all is.” Hailing from Regina, Saskatchewan, Craig is the definition of multi-talented. Equally comfortable sending it in Alaska or filming creative urban parts, the 32-year-old is a veteran of X Games Real Snow, a regular Olympic broadcaster and a skilled filmmaker in his own right. His all-round snowboard game has seen him gain over 150k Instagram followers and a spot on the influential Shredbots film crew – where he’s jumped behind the lens to direct and star in recent projects like ‘Fixin’ and ‘Tennis’. “It feels like there’s a gap for my style of riding” he says. “The rest of the team is rad and Nidecker’s got some sick momentum in the North American market right now which I can hopefully help build on. Since I joined I’ve been putting all I’ve got into my welcome to the team edit. Nidecker always provide their riders with support for their movies and events, so once this edit’s done I’m looking forward to getting stuck into some more creative projects. And I’m excited to link up with Mons soon and ride some pow!”

(Courtesy of boardsportsource.com)