This summer, there’s no other platform that captures the Zeitgeist between Streetwear/Subculture and Fashion like Bright Tradeshow:

Back for its 25th edition, the three-day event not only underlined once again that the alliance BRIGHT / Seek has indeed become Europe’s key hub for Streetwear and Contemporary Men’s Fashion, because right now it’s especially the classic core DNA of BRIGHT – meaning: Street and Skateboarding since day one – that manages to define the entire look and vibe of this year’s Berlin Fashion Week.

It’s a look and vibe that has been causing a massive stir internationally as well: BRIGHT XXV saw an eclectic, global mix of buyers and designers, world-renowned skateboarders and artists, influencers and press from all over the world, as they browsed the show’s four key segments Street’n’Skate, Outdoor Aesthetics, Accessories, and Urban.

Embedded in said taste-defining mix of Subculture and Fashion, recent addition Outdoor Aesthetics turned out a massive success: a huge interest showed that people want to learn more about Tech Fabrics and the latest in the rapidly growing Urban Outdoor field.

Back at Berlin’s Arena for the fifth time, the latest BRIGHT experience also included a range of side events: various Art Shows, Skateboard Events, Launches and more went down each day, and especially the stunning outdoor area, located right on the waterfront, turned out an inspiring and happening place for sundowners and casual get-togethers. All in all, BRIGHT XXV underlined that the bi-annual show is a lot more than just another business/industry event, but has become a staple in Berlin’s cultural landscape.

The Future is Bright — See you next season

BRIGHT XXV
July 4th—6th, 2017
“Arena”, Am Flutgraben, 12435 Berlin

Bright Office: Luckenwalderstr. 4-6, 10963 Berlin