Outdoor apparel has become a major trend. People now like to wear and integrate it in their daily routine.

Products once designed for nature and survival have become fashionable. But still many outdoor companies are too fixated on performance while sports and streetwear brands are often lacking the quality and versatility. To fill the gap BRIGHT will bring Outdoor Aesthetics as a new concept and space to the next show. Will feature brands that master the challenge, using high-tech materials and contemporary design to differentiate their products from traditional markets. Here, function meets style. BRIGHT and Outdoor Aesthetics asked in December 2016 their exhibitors (brands), partners (retailers and media) and readers to take part in a short survey to verify the new approach.

Brands to watch

- Alchemy Equipment – Arys – Deejo – Dosh – Everyman – Ficouture – Garmin – Heimplanet – Hippytree – Jeckybeng – Keen – Leatherman – Man Of Moods/Mountain Of Moods – Nameless – Oru Kayak – Otter – Snow Peak – Stanley – Another Escape – Ernest Journal – Field Notes – Go Out – Les Others – Sidetracked – Stay Wild – The Rolling Home -

January 17t – 19th, 2017
“Arena”
Am Flutgraben, 12435 Berlin