Fresh – No doubt about it: contemporary fashion and streetwear that’s heavily inspired by hip-hop culture has a lot more to offer than just baggy pants and oversized tee’s.

These days urban fashion is known for looking outside the box, way beyond any kind of worn-out idealization and the omnipresent bling.
It’s a vivid mix of heavyweight collabos, fresh ideas of the international micro-brand avant-garde as well as well thought out makeovers of the long-established companies that turned the current status quo of hip-hop fashion into something overall exciting again.

The forthcoming winter edition of BRIGHT will see the “Glashaus“ of our exhibition space being turned into an area where this particular market segment will be presented – presenting a strong showcase that will deliver a relevant overview about the current status of urban fashion brands and their vision for the future. It’s not only about putting their forthcoming collections in the right spotlight though, the whole area will be additionally highlighted through exclusive DJ sets, live performances, exhibitions and a separated chill-out area for both – ted talks and doing business.

January 17th—19th, 2017

“Arena”
Am Flutgraben, 12435 Berlin

Bright Office: Niersteinerstr. 12, 60598 Frankfurt