November, 2015 marks the kick off of RVCALOHA, an annual brand outing that brings the RVCA advocates together to celebrate creative greatness.

Bruce Irons will join RVCA’s Hawaiian powerhouse team of Makua Rothman, the current big wave world champion, Danny Fuller, Kala Alexander, Dustin Barca and Kalani David. RVCA founder PM Tenore commented “We are excited to welcome Bruce into the RVCA tribe. Its only once in a lifetime that a talent like Bruce comes along. RVCA’s free flowing platform will allow him to be himself. Let Bruce be Bruce and watch the magic happen.” RVCA has been evolving the surf program with the recent additions of Australia’s Jay Davies and New Zealand’s Ricardo Christie, both who have made an impact in surf media through WSL success and videos clips. Bruce on RVCA: “I have been a fan of the RVCA brand since day one and I am especially excited to work with PM Tenore. RVCA is a brand and a family that I want to spend the rest of my career with.” Along with the entire surfing community, RVCA is excited to see him get a wildcard for the 2015 Billabong Pipe Masters, which is held in honor of his brother, the late Andy Irons. Bruce is the 2001 Pipe Masters Champion.