“This message is to advise that we will no longer be continuing with the Cliché brand”.

“Despite the incredible team involved with this company (riders and creative), due to worsening market conditions, we regrettably have had to make this difficult decision. Massive respect to Al Boglio, Jeremie Daclin, Eric Frenay and the whole team for helping to truly put European skateboarding on the map in a way that no other company had done prior, opening the door for many others over the last 20 years. They leave an amazing legacy in skateboarding and we wish them and the team the best on their future journeys and projects. Please know that these decisions were not easy or quick to come to. These choices are part of a longer-term view regarding what/where we need to be focused on. Opening up bandwidth within the company to explore new opportunities for Dwindle in the coming months / year(s).”

http://clicheskate.com/blog/au-revoir