What makes a legend? For action sport and lifestyle photographer Atiba Jefferson, it’s all about balance.

Dividing his time between commercial and skate photography, he’s maintained the perfect equilibrium of structure and spontaneity. “Both are so different but both will keep you creatively pushed.” Last month Jefferson opened ‘Never Work’ his premier gallery exhibition in Toronto, and an homage to skate culture. In this episode Jefferson in the gallery at FREE Space as he deconstructs the curation process behind the exhibition. In reviewing the iconic shots that made him the household name he is today, he reflects on skate culture over the past 20 years.

CREATORS FEATURED MEMBERS
Atiba Jefferson – @atibaphoto

CREW MEMBERS
Director/Producer: Justin Singer
Producer: Travis Richel
DP: Ali Khurshid
Camera op: Due Pinlac
Grip: Lester Millado
Editor: Due Pinlac
Sound Recordist: Dane Kelly
Production Assistant: Joshua Din
Photographer: Tyler Hayward
Sound Design: The Farmhouse Creative Labs