The Primo collection takes inspiration from Element’s early 90s East Coast roots and expands on some of the sportswear inspired archival pieces the brand was known for at the time.

Based on a contemporary and bold aesthetic, the 1st Primo drop is grounded in Element legacy colors – Black, White, and Red. The 2nd drop, that will be released later this season, expands on the athletic staple concept to bring a comprehensive merchandised package featuring progressive color blocking and styling.

@elementbrand
#ElementPrimo
#ElementSkateboards
#MadeToEndure