The ”Sex Sells” collaboration between Kaleidoscope Skateboard Co & Horsefeathers is designed by a professional snowboarder, longtime skateboarder and old friend of the Helgasons, PJ Gustafsson.

The Helgason brothers have been a part of the Kaleidoscope Skateboard Co family for a decade, so when we asked PJ if he wanted to do a collaboration between Horsefeathers, the Helgasons, and his own skateboard company the answer was YES!

The collection is inspired by the early 1970’s punk movement in the UK and the legendary London boutique named SEX, run by Malcolm McLaren and Vivienne Westwood, which specialized in clothing that defined the look of the punk movement. The store’s designs confronted social and sexual taboos and included T-shirts bearing images of the Cambridge Rapist’s face hood, semi-naked cowboys, bare breasts and pornographic texts.

Many skateboard companies like to have semi-naked or naked women as graphic designs for their decks and clothes claiming that ”Sex sells”. This is SEX so let’s see if it sells!

Website: horsefeathers.eu

(Courtesy of http://www.boardsportsource.com)