Levi’s® Skateboarding introduces the 501® original – the most iconic jean in the history of the world, introduced in 1873.

Skateboarders have been skating in the 501® for more than forty years as is now an official part of the Levi’s® Skateboarding collection. Based on a 90’s 501® fit, it has been upgraded to withstand the demands of today’s skateboarding with Lycra® fiber and CORDURA® fiber. To introduce the 501® Levi’s® Skateboarding partnered with Valentin Bauer, Edouard Depaz and Quentin Boillon to put it to the test on the streets of Paris.

Director: Joaquim Bayle
Music: Rendez-Vous