ISPO are launching Sneakology, their sneaker platform in hall A2 for 2016 to provide retailers, buyers and media with a platform on which to celebrate this huge business at the world’s leading platform for sports business professionals.

In association with German media house INTRO, Europe’s biggest sneaker convention, SNEAKERNESS and K’LEKT provide a huge international marketplace for sneakers, fashion and urban lifestyle products and the ISPO SNEAKOLOGY platform will deliver art, photography and fashion exhibitions as well as space for sneaker brands to showcase new product to the retailers. SNEAKOLOGY will have a bar/café that sits central to the exhibition allowing for so retailers, athletes, bloggers, artists and brand employees to gather and talk business, pleasure and all things sneaker. An exhibition called #onehundred featuring 100 legacy sneaker items will be the focal point of SNEAKOLOGY 2016 at ISPO Munich. There will be presentations explaining a select few of the 100 sneakers over the duration of ISPO, allowing brands to explain their products to a larger retail audience within the sneaker business, opening new business doors and cementing others.

Contact
Jose Moreno
ISPO Community Manager Action Sports Phone: (+49) 89 9 49 – 20157
E-mail: jose@ispo.com

Oliver Bresch
Director Marketing & Sales
Hörstmann Unternehmensgruppe (HUG) Home of INTRO & SNEAKERNESS Phone: (+49) 221 94 993 13
E-mail: oliver.bresch@hoerstmann.de

(Courtesy of http://www.boardsportsource.com)